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Do you feel ethical guidelines
make a difference to marketers?
I think that ethical guidelines
can be used in the marketing industry. With these guidelines I think that a
sense of fair business practices can be obtained and the playing field and
advancements of these companies can come at a cost of good practices. The idea
that guidelines can be used at as a reference on how to do business should be
standardized throughout the marketing community.
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How can companies balance the need
to win with being ethical?
The product should be able to
speak for themselves and the lower the costs and the unhidden agendas by the
companies can make a huge difference in the way the consumer will view the
company as a whole. By maintaining an atmosphere of ethical behavior in the,
marketing and sales of these products can be achieved. I understand that the
free market is based off of a capitalistic idea and that profit is the main
goal of any company.
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Is it ethical to track your buying
habits or web visits to target you for marketing purposes?
I think it is ethical to track the
buying and tracking websites that people go to in order to market the product
that consumers may be interested in. the unethical part is taking advantage
of an issue where someone may be needing a product and they will practically
pay just about any price for the product. The person who tracks the spending
habits may try and sell the consumer a product they know the buyer may have
an issue paying for. I understand that the buyer is responsible for the
purchase but the supplier may also understand this and leave out the details
of the cost in the end with finance charge in order to make the sale.
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As a leader, how will you manage
the ethical aspects of your marketing efforts?
I believe in transparent marketing
and the intentions of the supplier should be known by the consumer. I have
witnessed educational institutions (Not Embry-Riddle) take advantage of
students in order to make a profit for the school. I know of one institution
who has said that we are solely a for profit institution and this does not
sit well for me.
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A634
Sunday, May 25, 2014
634.5.4.RB_StevensEric
A634.9.5.RB_StevensEric
Reflect on the three key lessons you take away from the
course. Reflect on your perceived value of this course. Include both positive
and negative aspects of your experience. What might you have done to improve
your learning experience? How might the University or your instructor provide
additional support for your learning? Were there topics covered that seem
particularly relevant or irrelevant to your experiences and to what you expect
to come in future courses?
I look at the three issues of morals,
ethics, and how we apply these in our everyday lives. In this course I have learned
a lot about ethics and morals in a different way. I thought I understood ethics
and morals but I have learned that what I believed ethics and morals were was
better explained in this module. I liked the breakdown of what each of these
topics were and how they applied to every possible scenario that we may face. I
believe what I have taken away from this course is a much better detailed
understanding on what exactly morals, and ethics and how they are perceived and
applied to different facets of life. Some of the positive aspects that I learned
from this course are how to apply this understanding in both my personal and
professional life. Some of the negative
aspects that I learned in this course were that some of the interpretations
that I had of morals and ethics were not what I believed they were. I have
since opened my mind to a better understanding of this concept.
I do not have a lot of suggestions
on how this course can be improved for a better learning experience. I think
the material is excellent for learning and understanding the concepts of ethics
and morals. I believe that the University and the Instructor did a fantastic
job the method of delivery and the interaction and positive reinforcement of
good ideas by the instructor. I feel the
topics that were presented in this course were a great balance of instruction
and practical application. I would like some more application into team
exercises in sensitive ethical issues so that conflict can sort out by team.
Saturday, May 17, 2014
A634.8.3.RB_StevensEric
In Chapter 12, LaFollette (2007)
discusses gun control. Do citizens have a right to bear arms? Answer the
question in your reflection blog. State your opinion and follow up your
position with supporting documentation. Next, present the opposing side to your
stance. Use external sources to enhance your claims.
I believe the citizens have the
right to bear arms. I feel this is a fundamental right granted to us by the
Founding Fathers of this country. I believe that felons coming out of prison as
long as they were not convicted of a violent crime should have the right to own
firearms. The second amendment guarantees
the right to bear arms under the pretenses of a militia. I understand this was
written during colonial times but the militia was made up of citizens.
Now others believe that the right
to bear arms by citizens is not a guaranteed right. The opponents argue that
the reason the second amendment was created was for fear the United States
wouldn’t work and that other states would invade their state and take over. I find
this argument has very little merit and that the idea that other states even in
colonial times invading each other highly unlikely after the Revolution
involved all states against Great Britain. They also argue more guns is the
reason behind the increased suicides, murders, and other mass type shootings. This can be disproved based upon the United Kingdom’s
violent crime rate and the strict gun law that is has. The UK has Eight times the higher violent
crime rate compared to the US.
References
Cornell University Law School
(2014) retrieved from http://www.law.cornell.edu/constitution/second_amendment
Lstverse retieved from http://listverse.com/2013/04/21/10-arguments-for-gun-control/
Real Science retrieved from https://stevengoddard.wordpress.com/2013/09/11/uk-violent-crime-rate-eight-times-higher-than-the-us/
Sunday, May 11, 2014
A634.7.4.RB_StevensEric
The example that I will be sharing
is an example of the slippery slope that was mentioned in the video. The
example that I will use was with three undercover narcotics detectives that
were responsible in the street level dealers selling illegal narcotics.
The detectives were assigned to
what we in law enforcement refer to as a TAC team whose main responsibility is
to apprehend dealers who stand on the street corner selling narcotics. The detectives
initially started out making a positive impact in the drug trade here in
Jacksonville, Florida and they were making multiple drug arrests and were
making a difference. The slippery slope began when they would allow the drug
dealers to walk away after seizing their narcotics in return they would act as
informants. Now this is standard practice in turning criminals into
confidential informants which could have a bigger payoff. The problem with this
is that they are required to report these informants to the chain of command
which they did not. Ultimately they began to use these informants to get to the
middle dealers where the dealers would have more money. The detectives would
threaten the dealers with prison time if they did not cooperate. This is where
it turned illegal.
The detectives then began to insist
the dealers pay them a stipend in return for protection from other officer involvement.
These detectives were now making 1,000-2,000 dollars a week from these stipends.
This continued to escalate until a dealer refused
to cooperate and they planted narcotics on the dealer where they arrested him
and he was convicted and sentenced to prison. The dealer eventually went to
prison where he complained about these detectives to the FBI.
Unfortunately these detectives
moved to robbing individuals who were not associated with the drug trade and
they robbed a store owner and they murdered this individual. The detectives
were eventually caught and they were all convicted and sentenced to prison. This
is an example of how they began with small ethical dilemmas and it escalated to
murder. So day for my profession.
Thursday, May 1, 2014
A634.6.3.RB_StevensEric
Order, Frugality, and Cleanliness
These are the three that I decided
to reflect upon in this blog. I took the quiz and I was informed that I need to
work on order, and frugality. I think cleanliness was an important aspect of
this virtue quiz. By no means would I consider myself as unclean but when it
comes to some of what I thought was trivial cleanliness actually enlightens me
to not procrastinate and let the dishes soak. Does this mean that I am not cleaning
the kitchen after every use the fact that my counter s had to be clean but the
pots could soak overnight showed the procrastination I currently practice?
On frugality I feel that I am
frugal to many degrees and I wished this was a trait that my wife shared. I am
glad she isn’t reading this but I do watch what I spend my money on in the
hopes to save money and to ensure all the bills are paid. The reason behind
this is because it allows me to nice things and to have spending money without
the stress of financial burdens. I have not always been this way and I remember
spending money on items that I did not need and when I found an item I needed I
did not have the money for it because I spent it on something that I did not
need.
Order is the last subject and
without a doubt I understand that this is something that I fail to do. I believe
that I can be the procrastinating king and I tend to wait until the last
possible moment to complete a task which causes me to rush things and the quality
of the work could have been better. I understand this and I try to improve this
virtue.
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