A631.9.2.RB_StevensEric
The NeXT Company that Steven jobs started after his forced departure of the Apple Corporation was a great concept since he was instrumental in the start of Apple. Jobs in the video provided to me some insight on how he helped create Apple. Without a doubt Jobs was a very talented inventor and his ideas were revolutionary for his time. The concept of personal computers which can do many tasks in such a small piece of equipment was a marvel.
During the first retreat of the new company the atmosphere was positive and many great minds provided a lot of input into what they believed would be the key to success for the NeXT Company. Jobs I did notice were receptive to a lot of ideas on how to start the company in a similar way he started Apple. The issue that immediately noticed during this meeting was not necessary the product but they seemed to fighting the clock. The focus on the 18 month time period until production seemed to be a sticking point for Jobs. I noticed that time and time again the ideal of the 18 month production period was a factor in the decision making of the majority of the people at the retreat. When the idea was approached that the 18 month time period that was a non-negotiable time frame it created a lot of stress in the meeting. I believe the outspoken gentleman was in charge of marketing and he suggested that maybe the company was trying to achieve the target too fast and that the company should possibly push the time frame to a later date maybe 24 months out. This idea was not received well y Chairman Jobs who immediately dismissed the idea. This was my first glimpse at the attitude Jobs was displaying. I’ll show them mentality was very apparent during this meeting. I was taken back at the revengeful type of attitude Jobs displayed toward Apple.
The second retreat showed the apparent stress of the members of the NeXT Company knowing that they were only six months away from the deadline. Jobs appeared to be very annoyed at the progress of the company and it showed. The same festive mood of the company had changed to a finger pointing session where nobody wanted to accept the idea that maybe the deadline was not as feasible as they originally thought. Jobs I believed really felt threatened at this point and insisted on making the deadline at all costs. The members tried to convince Jobs that they needed more time but he would not have any of this. I believe this was the beginning of the end a year into the project. Jobs would of benefited with a slowed down process which he could of developed a more reliable product for his company.