Sunday, June 3, 2012

A521.1.4.RB_StevensEric


Describe a common story in your organization and discuss its implications on the organization. Does this story promote the goals and ideals of the organization? Does it help describe "who we are and what we stand for?" What is the story's impact on the culture of the organization?

The organization that I work for has a motto of “Riding for the Brand”. I at first was unsure what exactly this term meant and what was the message the Sheriff was trying to convey to the employees of the organization.  I asked a supervisor one what exactly does this mean and how does it affect me? The reply that I got was that the Sheriff was trying to promote his core values on how the employee is supposed to act. 

As a public servant the Sheriff said that we are to be held to a higher standard of excellence since we were charged with the safety and security to the citizens of Duval County. I asked what he thought the core values meant to him so I could replicate this effort in my own ideals. The supervisor said that the Sheriff viewed the core values as pillars holding up a structure. When one of this pillars fails than the whole structure seems to topple down.  The supervisor asked what I thought the six pillars of the core values meant when one of them were compromised. I thought upon this and found that my definition was very similar to his. I thought that without one pillar holding up the organization the entire structure becomes compromised and unsteady.

 The Sheriff’s “Riding for the Brand” analogy can be viewed in different forms by the individual employee. The title of Deputy Sheriff or Police Office is a label or brand that can be associated with this. The Office of the Sheriff Jacksonville Police which is our formal name or commonly referred to as The Jacksonville Sheriff’s Office is a brand name. This is what I believe the Sheriff was implying as a whole in the term riding for the brand. The Sheriff is saying that you should be proud of being a law enforcement officer and you are representing the agency.  
  
I think that this story does represent who we are and what we stand for. This is a good analogy of the law enforcement profession and the agency as a whole. The story does promote the goals of the organization and the path that is promoted to take. The impact of this story is one to develop pride within the employees of the organization.

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